Artificial intelligence (AI) has stormed into talent management processes. From hiring to performance evaluation, algorithms promise faster, more objective, and more efficient decisions. However, their growing role in workplace decision-making—especially in automated or “algorithmically justified” layoffs—raises serious ethical and legal concerns in human resources and tech consulting. Automation That Decides Career Futures More and more […]

What’s going on with AI in restaurants? Artificial intelligence (AI) is changing the fast food game—from how we order to how stores are managed in real time. Some of the tools already in use include: Smart kiosks that understand customer voice commands Systems that suggest personalized combos Predictive analytics to adjust prices, manage inventory, and […]

Generative AI (GenAI) burst onto the scene with big promises—revolutionizing work, automating tasks, and transforming how we create and communicate. Since 2022, companies started experimenting with these tools. Some did it out of necessity, others just didn’t want to get left behind. By 2025, it’s no longer about potential. It’s about results. And truth is, […]

What’s the Dead Internet Theory? The Dead Internet Theory claims that a huge chunk of what we see and interact with online doesn’t actually come from real people anymore. Instead, it’s bots, automated accounts, and large language models (LLMs) running the show. This idea started gaining real traction around 2021 on forums like Agora Road, […]

Training artificial intelligence (AI) models requires massive amounts of data — much of it copyrighted. Books, news articles, music, images, and databases are being used without explicit permission, which has sparked a wave of lawsuits. At the heart of the debate: is this legal under the “fair use” doctrine, or is it straight-up copyright infringement? […]

Can an AI become your emotional companion? Take Laura, for example. She’s a 32-year-old graphic designer who lives alone and works from home. For the past six months, she’s been talking daily with a virtual assistant. At first, she just used it to organize her schedule, but over time, she started turning to it when […]

The ESET Threat Report H1 2025 is your go-to guide for the current state of cybersecurity. Put together by ESET Research, it pulls in threat data from its telemetry network spanning over 200 countries and teams up with international law enforcement. The goal? Spot emerging trends, flag the hottest attack vectors, and deliver actionable intel […]

The rollout of the SAAQclic system was intended to modernize and digitize the services of the Société de l’assurance automobile du Québec (SAAQ). Through a new ERP platform, SAP and LGS (an IBM subsidiary) promised to deliver a more efficient experience in which Quebecers could renew licenses, register vehicles, and pay auto insurance entirely online—without […]

Technical debt has become an increasingly visible barrier to the technological progress of companies. According to the KPMG Global Tech Report 2024, 57% of surveyed tech leaders say their systems experience failures every week, directly affecting business operations. In Spain, the report includes insights from 100 executives on the challenges of digital transformation and how […]

Nowadays, talking about digital transformation without mentioning the Internet of Things (IoT) is practically impossible. This technology is behind many of the changes we see every day, both in how businesses operate and in our daily lives. But what exactly is IoT? It refers to a network of physical devices—sensors, machines, vehicles, even household appliances—connected […]

Meta AI took a major step forward in 2025 with its expansion into Europe, including Spain, after overcoming regulatory challenges. Although its rollout was delayed due to strict regulations, Meta adapted its data usage model and processed requests with users’ explicit consent to comply with the rules. Currently, some features—such as image generation—are limited in […]

This Befree blog explores the growing rivalry between Elon Musk and Sam Altman, two titans of artificial intelligence (AI) who started as allies and ended up in a struggle for control and the future of OpenAI. From Allies to Rivals In 2015, Musk and Altman co-founded OpenAI with the ambition of developing AI safely and […]

In this Befree blog, we clearly and concisely explain the process for issuing, sending, and registering an electronic invoice in Spain. The electronic invoice is the digital version of a paper invoice, with legal validity, facilitating business management and ensuring its authenticity through recognized electronic signatures. Who Is Required to Use Electronic Invoicing? With the […]

Donald Trump’s recent threats to impose tariffs of up to 100% on technology products imported from China have put Apple in a complex situation. The company, which assembles a large portion of its products in China, could face a drastic increase in costs, impacting the price of key devices like the iPhone 17, which is […]

Artificial intelligence (AI) has taken a central role in global technological development, and the Stargate initiative represents a crucial milestone on this path. This ambitious project aims to build the most advanced computing infrastructure for AI in the United States, driving the economy, employment, and the country’s technological leadership. In this Befree blog, we will […]

The world of technology is advancing at a breakneck pace, and 2025 promises to be a transformative year in the IT sector. This Befree blog explores the main predicted technological trends, highlighting their functionality, application sectors, and benefits. Agentic Artificial Intelligence (IAA) IAA represents a new generation of generative AI capable of perceiving, deciding, and […]

Climate change is not only transforming landscapes and ecosystems but also our traditions and everyday pleasures. Among them, beer —one of the world’s oldest and most popular beverages—is facing serious threats due to the impacts of global warming. This Befree blog explores how climate change is affecting beer’s essential ingredients, such as hops, barley, and […]

Artificial intelligence (AI) is rapidly transforming the labor market in Spain. The “Hostinger Digital Transformation Observatory” analyzes how Spaniards perceive this technology, addressing both their concerns and the opportunities it presents. In this Befree blog, we review the key points of the report and its global context. Key Findings of the Report The report highlights […]

Biometric authentication, especially fingerprint-based, has become a secure and convenient method for protecting our devices, which is crucial in a world increasingly dependent on smartphones. In this Befree blog, we will explore a new development by cybercriminals in mobile security: BrutePrint, a technique that challenges the perception of fingerprint authentication’s invulnerability. Fingerprint Security: A One-in-Millions […]

GoldPickaxe is a malware designed to steal facial data through fake mobile apps and AI-based face-swapping services. In this Befree blog, we explore one of the most sophisticated malwares that has emerged in the field of cybersecurity. Infiltration of GoldPickaxe: Attack Method GoldPickaxe infiltrates mobile devices using advanced social engineering techniques. The attack begins with […]

In 2024, Spain has experienced a concerning increase in the number and sophistication of cyberattacks, affecting companies, public agencies, and businesses. This phenomenon has sparked a national reflection on cybersecurity and the necessary measures to mitigate these risks. In this Befree blog, we will explore the most affected sectors, the factors that have driven this […]

In an effort to enhance cybersecurity, Google has announced its dark web report feature. This tool allows individuals to monitor and detect if their personal information has been exposed on the dark web. In this Befree blog, we will explore this recent initiative by Google aimed at helping users protect their personal information in this […]

Digital detox is a topic of great relevance today. This practice involves disconnecting from electronic devices such as mobile phones, computers, and tablets for a set period to reduce technological dependence and improve physical and mental well-being. Summer, with its relaxed atmosphere and opportunities for outdoor activities, is an ideal time to undertake a digital […]

During the recent Copilot+PC launch event, Microsoft unveiled a series of innovations that will be integral to future devices running Windows 11. Among the new features, Windows Recall has captured the attention of the press and users, generating considerable debate since its announcement. In the Befree blog, we discuss this tool, exclusive to Copilot+ devices, […]

Microsoft Copilot is a revolutionary tool that combines the power of the GPT-4 language model with the innovative capabilities of Microsoft and OpenAI. Designed to be a versatile assistant, Copilot offers a wide range of functions, from content generation to automatic translation. In this Befree blog, we will explore what Copilot is, its modes of […]

Freelancers have found new ways to rebuild themselves personally and economically. Today on the Befree blog, we explore three key elements that have proven essential for their success: a resilient mindset, a proper legal structure, and income diversification. The Importance of a Resilient Mindset for Freelancers A resilient mindset is crucial for freelancers, especially in […]

Today’s Information Technology (IT) leaders face the constant challenge of adapting and evolving to remain relevant. Relevance in this context not only involves staying up-to-date with the latest trends but also leading with vision and strategy to ensure the long-term success of their organizations. In this article from Befree, we will explore the fundamental reasons […]

In the current fast-paced technological race, artificial intelligence (AI) emerges as a transformative element, reshaping not only the way we live and work but also the very nature of our jobs. In this context, a consortium is born, standing as a beacon of collaboration and innovation, led by Cisco and industry giants such as Accenture, […]

ERP, or Enterprise Resource Planning, is a fundamental tool in the modern business world. It is an integrated system that allows the execution of core processes in a single platform, covering areas such as finance, manufacturing, human resources, supply chain, services, procurement, and more. The increasing complexity of business operations, the need to efficiently manage […]

In the current era, the term “startup” has become a prominent player in the global business landscape. These emerging companies not only embody innovation and technology but also represent a bold spirit in facing challenges and creating disruptive solutions. In this Befree blog, we will explore the universe of startups, analyzing the challenges they face and […]

In the era of digital transformation, companies find themselves immersed in a highly competitive environment where adaptability and innovation are key to success. In this context, business strategy becomes the cornerstone for sustainable growth. In this Befree blog, we discuss the close collaboration between two strategic roles: the CEO and the CIO. Business strategy encompasses […]

Conflict resolution in the business sphere is a crucial component for the development and maintenance of a healthy and productive work environment. However, how these conflicts are managed largely determines the success and cohesion within the company. In this Befree blog, we will explore various strategies and approaches to effectively address and resolve conflicts in […]

“The ‘Maslow’s Hierarchy of Needs”, also known as Maslow’s hierarchy of needs, is a psychological theory proposed by Abraham Maslow in his 1943 work ‘A Theory of Human Motivation’. In this theory, Maslow suggests that people are motivated to satisfy certain basic needs before seeking to satisfy more advanced needs. In this Befree blog, today […]

In the vast universe of artificial intelligence (AI), neural networks shine as one of the most precious jewels. These structures, inspired by the complexity of the human brain, have revolutionized the way machines learn and make decisions based on data. In this Befree blog, we will delve into the fascinating world of neural networks. From […]

What is the Digital Markets Act and how does it affect Internet users and companies? In this Befree blog, we will discuss the main aspects of this European regulation that aims to regulate competition and transparency in the digital sector and comes into force today. The Digital Markets Act (DMA) is a legislative proposal presented […]

In the era of Artificial Intelligence (AI), spending on Information Technology (IT) has become a crucial aspect for companies looking to stay competitive in an increasingly digitized market. But where is this spending heading, and how does it affect corporate workforces? In Befree’s blog, we will explore the horizon of IT spending and its influence […]

Enhancing workers’ skills is essential for interacting with others, managing conflicts, leading projects, and generating ideas. The technology sector is one of the most dynamic and competitive in the current job market. To keep up with innovations and customer demands, companies need trained, motivated, and adaptable employees. But how can this be achieved? Today on […]

The integration of artificial intelligence (AI) into our daily lives, both personally and professionally, is becoming increasingly common. However, not all generations of workers have the same attitude toward AI and its use in the workplace. In this Befree blog post we are going to talk about a  recent study conducted by Ernst & Young […]

Stakeholder management is the most important part to solve in order to improve the performance of each participant, team efficiency and project success. As we know, project management is the coordination, planning process, execution and control of resources and tools of a project to achieve specific objectives. In this Befree blog post we offer you […]

It’s no surprise to anyone that artificial intelligence is the technology of the year 2023. The ChatGPT explosion was its way of peeking in and conquering the user space. However, companies are one step ahead and invested in it before the boom.